Engaging Audiences Old & New | How to attract & inspire museum visitors today

As museums face increased questions over their place and purpose in the 21st century, what initiatives have been put in place to expand their audiences? How best to strike a balance between reaching out to new visitors and keeping existing supporters onside? What lessons have been learnt from the lockdown and its forced move to virtual visiting? And what financial structures and support will enable museums to survive and thrive in truly challenging times? Melanie Gerlis, art market writer for the Financial Times, hosts leading figures from public and private institutions on both sides of Atlantic, Wolf Burchard (Associate Curator, The Metropolitan Museum of Art), Tristram Hunt (Director, V&A Museum) and Ian Wardropper (Director, The Frick Collection).

Moderator | Melanie Gerlis (Art market writer, Financial Times)
Wolf Burchard (Associate Curator, The Metropolitan Museum of Art)
Tristram Hunt (Director, V&A Museum)
Ian Wardropper (Director, The Frick Collection)
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