01 March, 2019
Masterpiece to Expand to Asia | The Masterpiece Pavilion at Fine Art Asia, 4-7 October 2019
- Masterpiece London and Fine Art Asia have agreed to a long-term partnership through which Masterpiece will launch The Masterpiece Pavilion at Fine Art Asia as part of this year’s edition
- The Masterpiece Pavilion marks the first stage of Masterpiece’s international expansion, which is being supported by MCH Group
- The partnership will also see Fine Art Asia’s presence at Masterpiece London in June 2019
Held within Asia’s leading fine art fair, The Masterpiece Pavilion (4-7 October 2019) will bring Masterpiece’s established vision of cross-collecting to an Asian audience, complementing Fine Art Asia, and strengthening Hong Kong’s offering as an international art centre through its unique contribution.
The Masterpiece Pavilion will showcase exhibitors from Masterpiece’s existing roster of art and design specialists, as well as a select number of new additions. The work presented will span eras and disciplines.
Fine Art Asia and Masterpiece London have a history of collaboration. In June 2013, Masterpiece London hosted ‘Hong Kong Pavilion - Asian Treasures’, a selling exhibition presented by Fine Art Asia. In October of the same year, in turn, Fine Art Asia hosted ‘European Treasures’, presented by Masterpiece London.
Lucie Kitchener, Managing Director of Masterpiece said:
“Masterpiece has established itself as a leading international art fair. Since its first edition in 2010, its outlook has become increasingly international, not only through the exhibitors and artworks it presents, but through the collectors, museum figures and patrons it attracts. We are excited about our partnership with Fine Art Asia, and what it will enable both Masterpiece and Fine Art Asia to achieve. With Fine Art Asia’s support, we believe Masterpiece will be a great success in Hong Kong and are delighted about this opportunity to bring Masterpiece and our exhibitors to new audiences.”
Andy Hei, Founder & Director of Fine Art Asia, said:
“We are delighted to enter into a new partnership with Masterpiece. Hong Kong is an international city with a truly free trade port. The art market in Hong Kong continues to develop apace, with support from the government and creative initiatives by the industry. Therefore, a collaboration between two leading international fine art fairs such as Masterpiece in London and Fine Art Asia in Hong Kong, is entirely appropriate for Hong Kong now and we are confident it will be mutually beneficial.”
Hans-Kristian Hoejsgaard, CEO of MCH Group, said:
“We are delighted to be supporting Masterpiece in bringing its cross-collecting ethos to new locations internationally, beginning this October with its first event in Hong Kong. This is an exciting first step in Masterpiece’s international expansion, which is one of MCH Group’s key strategic initiatives.”